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The 4 Most Important Headshot Tips

Some people refer to your headshot as your calling card. Others refer to them as your meal ticket. We can agree that your headshot is your gateway to booking jobs. With a perfect headshot, you not only book jobs, but get the jobs you want.

How do you accomplish that level of perfection? Follow our list of the four most important Los Angeles headshot tips:

  1. Decide Your Headshot’s Purpose

Deciding your headshot’s purpose is a step many people brush off. Don’t get caught up in the idea that your headshots are the jack of all trades — they’re not. Just ask photographers. Headshots are a science, and shooting them starts with deciding what they’re for, such as the following:

  • Website
  • Auditions
  • Casting profile
  • Marketing materials
  • Agencies

Once you know your headshot’s destination, you can start planning your trip.

  1. Choose Your Character

Your career is built around you. What kind of characters do you want to play? What sort of shoots do you want to book? Once you know what you want, you can start planning how you’ll market your headshot to your audience.

Want to book campaigns with Armani or Victoria’s Secret? Your answer results in two different shoots, from your clothing and expression to the lighting, as your goal is to emphasize that you’re an angel or Armani model.

If you’re an actor, consider the types of characters in film and television. If you want to play a sassy character, think of your facial expression. Do your research and search for those actors’ headshots. Are they smiling, frowning or doing their best Blue Steel impression?

  1. Pick Your Looks

The saying “Dress for the job you want” is more than fitting when it comes to headshots. It’s also one of the most important headshot tips you’ll receive from photographers, agents and casting directors.

Review movies, shows and photo shoots of the jobs you want. What are the models and characters wearing? Note their clothing choices and then choose clothes that resemble the ensembles you’re seeing to create multiple looks.

  1. Find a Photographer

Sure, anyone can take a headshot. That doesn’t mean you should count on your friend to shoot yours — remember, this is your meal ticket we’re talking about.

Find a photographer experienced in headshots. Browse through their portfolios — if they’ve shot similar photos to the campaigns you want to book or characters you want to play, add them to your shortlist of photographers.

Of course, you’ll also need to find someone to do your hair and on-camera makeup. Depending on your photographer — ahem — they may have an in-house team of leading stylists and artists. You’ll also want to talk to your photographer about ordering physical headshot prints, which are still relevant today.

Then, you’re ready to start shooting.

When it comes to the most important headshot tips, we have you covered at Michael Roud Photography. Michael is, after all, one of the top headshot photographers in Los Angeles. Learn more about having your headshots done by Michael by contacting us today.

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When to Update Your LA Headshots

Remember that typical movie line “It seems like yesterday?” Yeah, about that. If that’s the expression that comes to mind when you ask yourself if you should update your LA headshots, then you’re more than overdue for a new headshot.

If it doesn’t come to mind? Well, you’re not out of the woods yet. While some things may never go out of style, we can’t say the same for your headshots. Here are four reasons why:

  1. Shifts in Headshot or Fashion Trends

When an agent views your headshot, you don’t want them to say, “Where have you been?” This could happen if your black and white headshot makes them think you haven’t auditioned since 2004. A headshot that recalls a tired and now, retired, trend is not a good look.

The same goes for fashion. That’s why photographers recommend choosing a look, as well as makeup, that’s more timeless and less trendy. So, if you’re rocking the dark lipstick shades of the ‘90s, please update your LA headshots.

  1. Changes to Your Look

Revitalized your look with a haircut? Changed hair shades with a dye job? Celebrated another birthday? If you answered yes, then it’s time to get your headshots retaken. Nothing aggravates casting directors — and even your agent — more than calling you in based on your headshot, only to discover that you’ve changed by choice or with age.

If you want to switch up your look, that’s fine! The catch is that you need to update your headshots afterward. Otherwise, you’re going to be wasting not only your time, but also the time of casting directors by going to calls that you may not qualify for with your new appearance.

  1. Calls to Less-Than-Ideal Jobs

Getting called to play the nerdy friend when you’re aiming for the moody love interest? Is no one calling at all? A lot of times this is related to your calling card — your headshot.

Many agents will tell you that this is when to update your LA headshots, because not only is it costing you the work you want, but you’re also not getting any work at all. Regroup with your agent and photographer to find what you need to change, from wardrobe to makeup, to see a difference in your casting calls.

  1. Requests From Your Agent

If you have an agent like Bebe Glazer from “Frasier,” they’ll always be looking out for your interests — whatever the cost. That may mean giving you some tough love, like recommending you update your LA headshots.

Getting new headshots is more than just taking a photo and going on your merry way. It’s about snapping a photograph that’s going to get you not only callbacks, but also the jobs that you want. They’re your stepping stone to achieving your wildest dreams. So, choose the best in the industry. Hint — that’s us.

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LA Headshot Wardrobe Tips

Guess what Jennifer Lawrence, Cara Delevigne and Ryan Reynolds have in common? Their headshots are killer. Why? They knew what to wear, plus how to prepare for their headshot. If you’re wondering if we’re going to share with you the secret to headshot success, you’re on the mark.

Check out our four wardrobe tips for your LA headshot below:

  1. Plan Your Looks

Dress for the job you want — that motto is more than applicable when it comes to the entertainment and modeling industries. Whether you’re looking to be the next angel for Victoria’s Secret or heroine on “Game of Thrones,” you need to show that interest in your looks.

That takes planning. So, raid your closet in advance of your shoot. If you don’t have the clothes to capture your character or modeling interests, then don’t hesitate to hit the stores. After all, your headshot is your access pass to work.

  1. Focus on Shirts

When it comes to headshots, your pants and shoes don’t make the cut. You’d think it’d be a given, but many people forget this LA headshot wardrobe tip and forget to bring three to five tops. For aspiring models, you will want to bring a variety of complete outfits.

For all other shoots, create your looks around shirts, shirts and more shirts. Bring in varying necklines, colors and styles of tops — bonus points if they’re easy to layer. Try to avoid screaming bright tones or shirts without any texture. Ladies should bring different styles of nude bras that work with your different blouses.

  1. Wash Your Clothes

You can get away with not washing your jeans for a few wears, but your shirts? Let’s be honest. Grab the detergent and wash your selected looks. Remember — especially if you just purchased these clothes — to wash lights, darks and colors separately to prevent a disastrous tie-dye job.

If you’re wearing more formal, business attire, take an afternoon to drop your clothes off at the drycleaner. You’ll also want to iron any shirts that leave the dryer with wrinkles, even if you’re passionate about playing a sloppy character.

  1. Pick Your Accessories

Ready for the final touch? Because it’s time to accessorize. Our LA headshot photography wardrobe tip for accessories is less is more. Deck yourself out like a tree in December and casting directors will only see your necklaces and earrings — not the talent.

If you’re building your modeling portfolio, forget what you just read. Because the emphasis is on the outfit and how you wear it, we recommend bringing an array of accessories to build a look that’s jaw-dropping and makes an agent say, “That’s the one.”

Creating a killer headshot is more than knowing what to wear for headshots. It’s also about who’s behind the camera. When you’re shooting your calling card, why not choose the best? At Michael Roud Photography, we shoot the hottest up-and-coming talent, which is why we’re one of the most wanted LA photographers.

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Fifth Wall Photo Shoot: LA Photography for Tech Business

There’s a reason LA residents have started to refer to Santa Monica and Venice as Silicon Beach. In recent years, top tech companies like Google and Facebook and well-known startups like Snapchat and Hulu have been flocking to Silicon Beach, creating a thriving tech industry in the area. Venture capital firms like Fifth Wall are thriving in the area as they literally transform the technology and landscape of the country.

Fifth Wall and their venture capitalist brethren are enjoying such success in Silicon Beach because they’re willing to invest in promising startups as well as companies that have a proven track record of success. According to the National Venture Capital Association, businesses in the Los Angeles area received $4.5 billion in funds in 2015, which marked a 40 percent increase in investment compared to the prior year. CB Insights reports that companies located in the Silicon Beach area received six times more funding in 2016 than they did in 2012.

As more funds are made available to companies in and around Silicon Beach and more businesses move into the area, new opportunities are presenting themselves to savvy venture capitalists. As they were advising Blackstone’s real estate group about adopting new technology across different kinds of real estate platforms in 2014, Fifth Wall founders Brendan Wallace and Brad Greiwe recognized an opportunity. A “white space” existed in the venture capital realm, one in which no venture capital firm was paying exclusive attention to integrating real estate and technology.

Savvy businessmen and successful investors for years, Wallace and Greiwe realized this was a white space they could easily fill with their years of experience, and that’s exactly what they did when they created Fifth Wall.

Fifth Wall: Where Real Estate and Technology Come Together

Even with consumers in just about every market niche demanding seamless connectivity and the conveniences modern technology provides in residential and commercial real estate, the real estate industry overall hasn’t embraced technology as quickly as many others. Thanks to innovators like Fifth Wall, that’s now changing.

Silicone Valley Photographer for Tech Business Headshots

Today, the owners of over $200 trillion worth of real estate holdings are actively seeking out the new technologies that consumers are demanding. Like consumers, property owners and developers now recognize the advantages that state-of-the-art technology provides. From improving structural designs, construction practices and materials and building management to making living and working spaces healthier, better connected and much more, technology is now an undeniable driver in the real estate industry.

Despite all of the advantages new technologies offer to the real estate industry, there’s no guarantee influential real estate owners or managers will incorporate them into their projects. This is where Fifth Wall steps in to introduce technology entrepreneurs with Fifth Wall’s strategic real estate partners. These introductions are meant to radically accelerate the growth of innovative technology companies capable of making significant, meaningful contributions to the real estate industry — contributions that benefit their creators, investors, real estate incumbents and residential and business consumers alike.

Michael Roud Photography:

Discover. Capture. Deliver.

Just like Wallace and Greiwe recognized a void in venture capitalism that was waiting to be filled, Michael Roud is a corporate headshot photographer in Los Angeles who has recognized an opportunity to help real estate technology and venture capital firms realize their full potential. Many new technology corporations that are creating their visual identity look to photographers like Michael Roud to help create that identity in the changing and ever-growing marketplace.

As an LA photographer for tech business, this realization was all Roud needed to develop a simple process that allows him to use his artistic skill to communicate the essence of a business through pictures.

Headshots for Tech Business Silicone Valley

 

Questions & Thought Process

Roud and his team discover their tech clients by asking questions that drive the thought process they use to capture and deliver the best, most revealing photos for their clients. Some of the questions Roud often asks his clients include:

  • What’s the feel of your company?
  • Who are you trying to appeal to?
  • Who makes up your target audience?

Roud uses the answers his clients provide to develop a game plan to portray his clients’ businesses in the most appealing and appropriate way possible. Once his plan is in place, Roud then analyzes the location and its light. Using apps, Roud and his team track the lighting in the space to determine the time of day that will look the best. By tracking the space’s lighting, Roud can determine if additional light is needed for the shoot.

Michael Roud Photography for 5th Wall Venture Capitalists

Making a Shoot Successful

Roud and his team are dedicated to making every shoot a success. As an accomplished photographer with many credits to his name, Roud adopts a fun, personable approach to his work. Given his years of experience, Roud has the skills necessary to expertly select the spaces that will visually represent his clients’ brands the way they want them to be represented.

Silicone Valley Tech Business Headshot

A big part of making a shoot successful is being prepared to overcome challenges, which Roud and his team are always ready to do. One of the most common challenges that Michael Roud Photography faces is when all of the partners aren’t available on the same day. While it’s not a problem for Roud and his team to return to a location to take additional pictures, the challenge lies in making it seem as if photos taken on separate days were actually taken on the same day, at the same time.

As one of Los Angeles’ most sought-after photographers and directors, this is a challenge Roud rises to every time, and it occurs without exception.

Headshot Photography for Fifth Wall venture capital firm in Silicone Valley

Breathe New Life Into Your Brand Image

Not all Los Angeles corporate headshot photographers are made the same. If you’re looking for one who can bring an energy to your business and breathe new life into how people feel about your company after they see your visuals, you’ve found what you’re looking for with Michael Roud Photography.

Michael Roud Photography can build your brand without a word. To get started, contact us today!

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Getting an Agent in Los Angeles: The Inside Information You Must Know

When you’re trying to get started as an actor in Los Angeles, it’s tempting to jump right in and sign with the first agent who expresses interest or who seems like they can get you the work you want. But not so fast. Take your time, and get prepared. Knowledge is powerful, and it will help you survive in this competitive city and cut-throat industry.

How Agents Help You Get Ahead in the Industry

Why is it so important to have an agent? With roughly 70,000 people in the United States working exclusively as actors, competition for coveted roles is fierce. You need someone in your corner, but who? And how can you ensure they’re working in your favor and not just for themselves? Understanding what to expect when looking for an agent can protect your pocketbook and your career.

70,000 Actors Working in the US

Why You Need an Agent

Without an agent, you don’t have access to the plethora of acting jobs available in the city. Hollywood is a business, just like anything else. With buyers, sellers and products competing in the industry, you need to understand your place in this chain, what agents do and why they’re critical to your success. You’re at the bottom of the food chain, so to speak, and you need the expertise of an agent to guide you along.

Agents serve as the middleman between you and casting directors, and they pitch your skills to them in the hopes that the casting director will hire you. Your agent’s job is simply to find you work and to negotiate the contracts for that work.

Agents are an absolute must if you’re looking to make it in Hollywood. Not only can agents get you jobs, they can also open doors you would never have known existed. They help you build relationships and contacts and give you special advantages that are critical to success. Agents get jobs, jobs increase your status and increased status gets you more jobs.

The Cost of a Reputable Agent

You should never be required to pay any upfront fees to sign with an agent. Any paychecks you receive will go through your agent, and he or she will take a standard fee before passing the rest to you. Generally, agents will take 10% as their cut — but this is an unwritten rule, not an enforceable one. If you find you’re being charged more than that, you may reconsider doing business with this particular person.

Agents get this percentage because of the legwork they’re doing for you. They’re getting you the interviews, they’re taking care of paperwork and they’re making sure you get paid. This 10% is the only way agents get paid, and it’s worth the investment.

What Agents Require From You

If an agent asks you to attend a certain training class, use a specific photographer or sign up for a specific workshop, you have the right to say no. An agent can’t require you to do any of these things. If they make these kinds of requests, it probably means they’re getting a percentage of the fees back.

So now that you understand how an agent can benefit your acting career, let’s look at the steps you should take before you begin your agent search. You’re more likely to be successful if you’ve done the legwork that will help present you in the best light possible.

The Prep Work That Helps You Get Signed With an Agency

6-12 Months to Meet with an Acting Agency

Before you start searching for an agent, get prepared. Expect to take 6-12 months to simply prepare yourself to contact agencies; expect another 6-12 months to meet with them. It’s not uncommon to take 1-2 years to be signed by a reputable talent agency. Below are some of the steps you can take to begin your journey.

1.    Pay your dues.

If you’re brand-new to the industry, you don’t want to sign with an agent right away. If you’re going to get signed, you want to make sure it’s with a quality agent who can advance your career. Start by improving as an actor. Take lessons and classes. Make connections. Learn about the industry. Take an internship at a talent agency or become a reader at a casting office.

Networking is critical to your success, and, thankfully, it isn’t difficult. From meeting people in classes to socializing with other actors on set, there are plenty of opportunities to expand your professional horizon.

Doing these things is imperative, as new actors can’t come to L.A. expecting to be successful right away. Ensure you have a nest egg to help you survive during the lean times. It’s not easy to find a job that will support you financially and will also be flexible enough to let you be available for casting calls at a moment’s notice.

Even if you do acquire some acting jobs, don’t count on them to pay the bills. Research suggests the hourly rate for actors is between $8.58 an hour to $64.04 an hour, with the average actor bringing home approximately $17.44 an hour. Not quite a multimillion-dollar paycheck, but if you’re doing what you love, it just may be enough.

The hourly wage for actors is 8.58-64.04 per hour

While you’re waiting for your big break, actively seek work on your own — from student films to low-budget movies and talent showcases. These productions are frequently casting and are looking for new actors who are willing to work in exchange for experience.

2.    Prepare your sales pitch.

Agents want to sign talent who can make them money, pure and simple. When you walk into their office, they’re going to want to know how you will help them do that. Are you professional? Confident? Ready to work hard and make your way through the ranks? Let potential agents know your approach to the industry, and they’ll want you. With such a wide range of roles available and actors needed, there’s a project for everyone.

But if an agent is going to pitch you to a project team, they need to have confidence in you. They need to sell you to the project team, but they can do so only if they truly have something to sell.

3.    Invest in high-quality headshots.

Your professional headshot can make or break you in this industry; don’t skimp and let it be the latter. Not only do acting headshots in Los Angeles need to be professional, they must also capture your personality while showing you in your best light — yes, that means professional retouching! These photos serve as a way for casting directors and others to get a quick look at your physical features to see if you match what they’re looking for.

Wait until you get to L.A. before you have your headshots done, as photographers there have a better understanding of what casting directors are looking for. Once you arrive, do your research to find a quality photographer who understands how to catch a casting director’s eye. Don’t look for the best value. Get recommendations, read reviews and ensure you’re hiring a trusted professional.

When getting your headshot done, wear simple clothes that aren’t distracting and that match the kind of acting you’re seeking. Be sure to wear everyday — that is, not excessive — makeup. Understand what “look” you’re going for and how to make yourself the most marketable. A professional will be able to guide you and offer suggestions for the best shot.

Also, ensure your photographer:

  • Uses optimal lighting, which can make professional headshots stand head and shoulders above others.
  • Specializes in headshots. That means knowing how to frame your face in pictures and emphasize your features. It also means working with someone who specializes in actor headshots. Every industry has different headshot expectations, and what works for a finance executive won’t work for an aspiring actor.
  • Highlights your personality. Your pose is everything. Even when casting directors quickly glance at your headshot, your pose helps them get insight as to the kind of person you are.
  • Uses a simple background, so the focus is on you.
  • Includes your name and agency information somewhere on the prints.

It’s critical that the headshots match your current look. If you gain or lose weight, color your hair or change your style, have new headshots taken that reflect this. Casting agents expect your headshot to be a true and an accurate representation of you.

After your shots are taken, you’ll want to have them printed — generally 8” x 10” color prints — with your name and resume to the back. Make sure you have your headshots in order before you go out in search of an agent.

4.    Pick reputable agents.

Many agents in Hollywood are defined solely by their client list. The longer and more impressive the list of clients they have, the greater the likelihood they are well-connected and well-respected.

You don't need a top notch acting agent

But, if you’re new to the industry, scoring an agent like the one we described may be difficult at first. That doesn’t mean that the only good agents are those with a high volume of star power. In fact, agents eager to climb the ladder may be more likely to work harder for you so they can become a power player themselves. In Hollywood, you don’t necessarily need a top agent — you do need one who’s willing to go the extra mile for you.

Make sure you’re going through a legitimate agency. There are plenty of fakes and scams to be found in Los Angeles and the industry. One way of verifying the legitimacy of an agency is by making sure they’re SAG-AFTRA franchised. SAG-AFTRA, a combination of labor unions SAG (the Screen Actors Guild) and AFTRA (the American Federation of Television and Radio Artists) is committed to protecting media artists.

They currently represent more than 160,000 people and serve to negotiate working conditions and benefits, expand work opportunities and protect members’ work. Franchised agencies must submit proof to the union that they’re legitimate, giving you peace of mind as to whom you’re dealing with.

Some reputable agencies, however, aren’t franchised, and not all franchised agencies will be a good fit for you. It’s up to you to do your research — look at online reviews, personal recommendations and gut feelings — and select the best match for you. Find an agency that specializes in the area you want to focus on, whether that’s films, television or commercials.

You may have noticed we talk about Los Angeles and Hollywood and not New York or Miami. The reason is simple: If you want to succeed as an actor, you must be in the Los Angeles area. Although filming often occurs in other cities, casting doesn’t. It’s where the talent is and it’s where the agents and casting directors are. So, it’s where you need to be, too.

5.    Prepare your marketing materials.

When you’re ready to approach agents, make sure you’re prepared with:

  • Your headshot, which will make you stand out from the crowd and attract the agent’s attention.
  • Your acting resume, which shows your depth and breadth of experience.
  • A one-page cover letter that introduces and sells yourself.

Combine these items into a package and mail them — double-checking your spelling and addresses — to every union-franchised agency that accepts submissions by mail. There’s certainly no scarcity of agents in Los Angeles. Allow enough time to pass, seven to ten days, before contacting agencies by phone to request a face-to-face meeting.

Other ways of getting in touch with agents include online submissions, showcases and plays.

6.    Prepare to impress at the first meeting.

When you do score that meeting, make sure you’re on time. Nothing shouts “unprofessional” more than showing up late. Bring additional copies of your package, just in case they’re needed.

Of course, agents want to know if you’ve got what it takes to become a legitimate actor. They may ask you to do a cold reading or ask you to recite something. Always have a reading ready.

Although you’ll have plenty of questions fired at you during the interview, this doesn’t mean you can’t also ask questions. In fact, asking questions shows you’ve done your research, are engaged in the interview and are committed to your career. Consider asking questions like:

  1. How many clients do you currently have, and what kind of projects have you booked for them?
  2. What do you expect of me as a client, and what should I expect from you?
  3. What type of actor do you see me as, and how would you facilitate my growth in the industry?

7.    Deal with rejection.

As hard as it is to make it in Hollywood, it’s just as hard to find that first agent. You’re asking agents to take a risk on you. They need quality actors who book business in order for them to keep their doors open. Don’t be disappointed if you’re rejected. Many A-list stars have been.

Don’t take the rejection personally. You may be rejected because you don’t yet have enough experience or because the agency already represents enough clients with your “look.”

Take rejection professionally, and learn from it. With myriad agencies to select from, take your newfound knowledge and improve your resume, your monologue and your skills. With time, you’ll find the right fit.

Agents must believe in you, but, first, you must believe in yourself.

Ready to Make a Smart Move?

When you’re ready for the professional actor headshot in Los Angeles that will make industry executives sit up and pay attention, contact us. We’ll talk about your needs and expectations and set up a time to make magic happen. Whether you’re looking for actor headshots, theatrical headshots, modeling portfolios or more, Michael Roud Photography has the expertise and industry experience to offer you the best photography for your needs.

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Questions to Ask Before Signing With a Modeling Agency

Because of rising retail sales, particularly with the growth of ecommerce, businesses today are encouraged to increase their marketing and digital advertising. This means there will be a steady demand for aspiring or current models for digital advertisements, online publications and websites in order to grab the attention of potential customers.

With the gains in customer attention and spending, businesses may even be inclined to introduce new product launches and advertising campaigns to market fresh merchandise. Both female and male models will be needed to promote these new products in television commercials, stores, print media and fashion shows. The Bureau of Labor Statistics (BLS) estimates the projected employment for models in 2024 will be around 5,800.

Because of the potential fame and glamour of this industry, many people are intrigued by this career choice. And, generally speaking, there is no formal training, education or work experience required to get into modeling, which makes it even more intriguing.

Even though large cities, like Los Angeles and New York, will likely offer more jobs in modeling, there is expected to be strong competition for models throughout the country. Having a strong modeling portfolio in Los Angeles or wherever you’re targeting your modeling career is essential. This also means you should contract with one of the best photographers for modeling portfolios in Los Angeles, to get the shots you need to land a deal with an agency.

BLS estimates projected employment for models in 2024 will be 5800

Your Rights and Safety as a Model

When you first get into modeling, your initial step is most likely to get signed with a modeling agency. To protect yourself and your rights, it’s essential you do your homework when looking for a reputable modeling agency.

Things to be on the lookout for that might raise a red flag include:

  • Having to pay the agency money to become your agent before they will do any work for you
  • Being required to use specific photographers for modeling
  • Being guaranteed a refund
  • Being guaranteed you’ll get work
  • Being told that if you don’t act right away, you’ll lose the opportunity
  • Having to pay them by money order or cash only

Use caution regarding whom you associate yourself with to be a successful model. While most modeling agencies are legitimate and safe, you still have to look out for yourself.

Questions to Ask Before Signing with a Modeling Agency

When first meeting with your selected agency, they’ll ask you a whole range of questions, such as:

  • Why you’re interested in becoming a model
  • The type of modeling you prefer
  • Why you picked their agency to work with

These types of questions help the agency determine if you’re the right fit to work with. It helps them get to know you and your goals a little better.

However, it’s not just the agency that should be doing the interviewing. You should also have some questions of your own. You want to show the agency you’re engaged, professional and take your modeling career seriously.

Serious Questions to Ask Your Modeling Agency Before Signing

First, conduct research on the agency. Some of the answers to your questions might be just as easy to find by researching the agency. Some good questions to ask during your interview with the modeling agency are as follows.

  1. Do You Need to Go to a Modeling School Before You Sign?

Although going to a modeling school might be a good idea, it’s not usually required. In fact, top modeling agencies in Paris, New York or Tokyo don’t require their models to attend a modeling school before signing them. If you’re told you have to go to an agency’s classes before they will sign you, you might want to consider another agency.

  1. Does the Agency Have a License?

Since the modeling agency is a type of business, it should carry a license to run that business. The type of license, however, is a little different than a basic business license. In some states, the license modeling agencies carry is called a “talent agency” license. The Department of Labor issues it. You may want to ask to see their license before signing on with them.

  1. What Types of Modeling Jobs Does the Agency Offer?

It can be helpful to know the agency’s different types of modeling jobs. Also important are things like how much work they have available in runway, commercial, editorial, promotional or print. These types of questions can help you decide if the agency can match your career goals.

  1. Is the Agency Also a Modeling School?

Modeling agencies can look the same, but they aren’t. There are modeling agencies, modeling schools and combined modeling agencies and schools. You’ll likely want to work with an agency that is just a modeling agency and not a modeling school, too. If training is needed, most modeling agencies will provide their models with free training. There would be a conflict of interest if they were to charge for classes.

  1. How Does the Agency Work and What Has It Done So Far?

This is an important question for obvious reasons. Not all agencies operate the same way. It’s important to find out the success of the agency and their different operational methods. You want to know what the agency you’re looking at does for their models.

  1. Who Are Some of the Agency’s Clients?

By learning who some of the top clients of the agency are, it’ll provide you with insight on the different types of markets the agency covers and the quality of the agency. Some agencies may work mostly with glamor modeling, while others can offer more work for editorial or commercial models. You don’t want to sign up with a glamour agency if your goal is to become a commercial model.

  1. What Are the Agency’s Commission Rates?

Modeling agencies in the United States profit off commission. Although the rates can vary, typically an agency will deduct up to 20 percent from your earnings. Therefore, they get paid when you do. They may also charge the client an additional service fee of up to 20 percent.

Modeling Agencies Typically Deduct 20% from your earnings

You’re not considered an employee of the agency but rather a self-employed contractor. As such, you may have to invest in your own start-up costs. This is normal for models and doesn’t have anything to do with the agency. These types of costs can be for scouting services, comp cards, website profiles, photo shoots and so forth.

  1. Is the Agency Considered a Large Agency or a Boutique Agency?

Your top priority should be to sign on with a great agency. However, not only is the reputation important, but its size is as well. A larger place that has a lot of models may have a huge client base, but this often means a lot of competition between the models as well.

When you first start out as a model, a boutique-style agency might be a better fit since you might have to compete with other models in larger agencies to get the personal attention you require to advance your career. Again, though, it’s your personal preference whether you choose a large agency or a boutique.

  1. How Many Years Has the Agency Been in Business?

It’s easy to set up a modeling agency. When choosing agencies, you may want to scrutinize any agencies that have been in business for less than five years or are just starting out. An exception to this would be if a highly experienced or well-known professional in the modeling industry branches out on their own.

  1. How Much Does a Model in the Agency Typically Earn Annually?

Since models don’t work for the agencies, the agencies don’t provide salaries. As mentioned, models work off commission, and they pay their own fees. This needs to be taken into consideration to decide if you will make enough money.

To determine how much a typical model makes in the agency, you’ll have to ask what percentage of models earned a certain figure last year and what type of modeling it was. That will give you a heads up as to whether you want to sign on with that agency, since promotional modeling jobs don’t typically pay as much as print modeling jobs.

Starting up a career in this industry is tough, but it can be even more challenging if you don’t have a marketing portfolio for modeling. When you have a good modeling portfolio, it can be the difference between landing that modeling job you yearned for or losing it.

The Importance of a Strong Modeling Portfolio

Modeling is the definition of a “first impression” business, and as you know, that first impression is your one chance to show off your stuff. An agency that contacts you will have already seen your photos, modeling portfolio or comp card before you step foot in their door. If you don’t make a good first impression with a strong modeling portfolio, you won’t get this call. In the agency’s eye, you’re only as good as your worst photo.

So, when you’re choosing the photos that go into your marketing portfolio for modeling, choose them well. Set yourself high standards. Ensure your photos will WOW potential clients and modeling agencies.

The Importance of a Professionally Photographed Headshot

Headshots for modeling are an essential piece of the puzzle. Think of your headshot as your calling card for auditions and modeling agencies. It shows the agency your appearance through a lens. Headshots are photos where your face is detailed clearly.

Modeling Agency Headshots Act as a Calling Card

It is usually your head and upper torso the photographer shoots at close range. Your face is the focus of the headshot. To make your skin tone and facial structure more evident, you’re typically wearing very minimal make-up in your headshot. No matter if it’s a man, woman or child in LA, every model should have a headshot in their portfolio.

When doing your first photo shoot, the initial photograph of yourself should be a clean headshot if you’re looking to be a commercial model or a beauty shot if you’re looking to be an editorial or fashion model. Which is which? Consider:

  • A beauty headshot is your face in a color photo that shows you in your most natural state. This enables the clients and agency to see how you look without heavy styling or makeup. You’re usually not smiling in this type of shot.
  • A commercial headshot is where you’re a little bit more relaxed and the photo can be taken in color or black and white. You may or may not smile in this shot, but that depends on what type of look you’re trying to portray.

Either a commercial headshot or a beauty shot should be the first photo you put in your portfolio book.

Tips to Get Started With Your Marketing Portfolio

Your doors to the industry opens through your professional headshot. Below are some tips on getting started with your modeling portfolio:

  • Keep up your appearance. Your success as a model relies on your appearance and how you look during your photo shoot. You want to keep up on your looks, whether it is getting that needed haircut, touching up those dark roots, or booking a manicure. As a model, in order to look your best, it’s also essential you refrain from drinking alcohol and get plenty of sleep the night before your shoot.
  • Hire a professional photographer. You may want to contact different agencies and see what photographers for modeling they use. These photographers are experienced working with models and taking different types of shots like headshots for modeling, various poses and more. Photographers also know what types of portfolio pictures agencies look for.
  • Hire a professional makeup artist. In some cases, the photographer has their own make-up artist or at least can recommend one. If not, you can ask around to different modeling agencies to see which one they recommend. Professional makeup artists, like photographers, also know what agencies are looking for in men’s or women’s headshots.
  • Show off your charm and confidence. You want to sparkle in your pictures. Your photos should show your energy and ability to portray any mood or character. Show off your charm and confidence and really show them what you have to offer.
  • Create your marketing portfolio. Now it’s time to choose your pictures for your portfolio. Keep quality in mind here instead of quantity. You will want to choose up to 16 of your best photos. Arrange to get them published and get a printed portfolio book.

This may be something your photographer can help you out with. If not, there are local photo printing shops that can. In addition to your printed portfolio, you may consider an online portfolio as well with a well-designed website to host it.

  • Include a profile page. Your profile page should list the essential details about you. This can include your statistics like your weight, height, eye color, hair color, the types of modeling you’re willing to do, any scars, tattoos or other body areas that have been altered, and your relevant skills.

Get Your Headshots at the Top Photography Studios in LA to Build Your Stellar Modeling Portfolio

Your portfolio is an important investment if you’re serious about building your modeling career. Like your clothing, it is also a necessary expense. You can’t expect to thrive as a model if you’re not willing to invest in your portfolio. This is where hiring one of the top photographers for modeling portfolios in Los Angeles comes in.

There’s more to photos than simply looking at the camera, which is why it’s critical you team up with an experienced photographer, such as Michael Roud Photography. Plus, your portfolio should have much more than just a few headshots.

Our premier photography studios in LA can help you build an impressive modeling portfolio to help you land auditions and sign on with a top modeling agency. As one of the best LA photographer studios for modeling headshots, we have experience working with management companies and major talent agencies — and we know exactly which type of photos make the best first and lasting impression in the modeling industry.

If you’re looking to put together an extraordinary, professional modeling portfolio complete with an exceptional headshot, book a photography package with Michael Roud Photography today.

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THE IMPORTANCE OF USING A MAKEUP-ARTIST

Here at MRP, our clients call in with inquiries on a daily basis. Whether they’re a model or an actor, they all tend to ask the same questions right before their session with the most common question always being “Should I have a makeup artist for my headshots?”

You might be the most beautiful person in the world, or you may have even watched a million Jeffery Star makeup tutorials with your cat, but on-camera makeup is more of a science than most people realize. Between changes in lighting, the calibration of the camera, and the amount of fine detailing a camera can pick up on, using a professionally trained makeup artist is a key component in getting shots that you love. To break this science down for you further, here are our top three reasons behind having a professional makeup artist at all your photoshoots.

  1. Even Out Skin Tone

While, to the naked eye, your skin might be absolutely flawless, a professional camera will pick up on even the tiniest of blemishes and bits of skin discoloration. Additionally, studio lighting may change the color of your foundation making it appear to be the wrong color for your skin tone.

For this very reason, it is crucial to not only wear foundation, but to work with someone who understands how to apply makeup that will read well on camera and work with the lighting being used. Professional make-up artists are trained to understand the science behind using makeup to color correct for the camera and thus they will ensure that your final photos look like the best version of you and not some, orange, splotchy creature from Stranger Things.

  1. Put Emphasis on Your Eyes

As I’m sure you’ve heard before, your eyes are the direct window to your soul. When a film actor has been known to “read well” on camera, typically it relates back to their eyes telling stories that spread a powerful message beyond any words.

Achieving a headshot that stands out from the rest means achieving this same goal with your eyes in your photo. However, lighting and other conditions can wash you out on camera, making your eyes look dull and lifeless. Whether you’re male or female, a makeup artist will understand how to apply eye makeup that will allow your eyes to pop without looking over done.

  1. Adding Dimension

When casting directors see your headshot, not only do they want to see the best version of you, but the best example of what you’ll look like on screen. With a photo only being two dimensional and the chance that lighting could wash out your most distinguishable features, it is important to have a makeup artist to contour your face.

Now, when I say contour, I don’t mean an extreme Kardashian-like version of yourself. A professional make-up artist will give you the best, three dimensional, cinematic version of you and allow your photos to stand out from the crowd.

Can we agree that the answer to your question — “Should I have a makeup artist for my LA headshots?” — is a resounding yes? OK, fantastic! Now, who’s going to do your makeup? That’s a challenge, as demonstrated by the Kardashians.

We’ve got some tips for choosing a makeup artist for your headshot, though, so check them out:

  1. Review Their Portfolio

Casting directors make their decisions based on photos all the time, so why shouldn’t you? When it comes to makeup artists, it makes sense. In today’s online world, almost every makeup artist maintains a website with a portfolio.

Browse their work. See if they have experience with headshots, which require a more natural look. If you don’t think their clients look fantastic or the photos are retouched more than a senior photo from the ‘80s, then pass on that artist and find another. In LA, you have tons of options, so swipe left if you aren’t impressed.

  1. Meet up for a Makeup Trial

Swiped right on a few makeup artists in your area? Great, let’s take it to the next level. Set up a time to meet with your potential makeup artist to discuss your desires for the shoot. An excellent tip for choosing a makeup artist for your LA headshot is to bring in a photo of you with makeup. It gives the artist an idea of what you like.

Now, you have two choices. You can do a screen test, or you can wait until the day of your shoot. A makeup trial is a wise choice if you’re worried about having a makeup mishap, like Angelina Jolie or even Jon Hamm. If you’re confident in your artist, though, plenty of actors and models meet their makeup artist on the day of the shoot.

  1. Ask Your Photographer for Recommendations

What if you’re still out a makeup artist after scouring the Internet? As Mrs. Doubtfire once said, “Help is on the way, dear!” Who’s your Mrs. Doubtfire? Your photographer, the master — or mistress — of headshots. They’ve worked with makeup artists for years and most likely have a valuable little black book in their possession.

Ask them what makeup artists they recommend and then look those individuals up. Follow the above tips for choosing a makeup artist for your LA headshot, and you should be more than ready for your day in front of the camera.

You, your makeup and wardrobe are only one part of your headshot. The other half is your Mrs. Doubtfire, or your photographer. When you choose a skilled photographer and makeup artist and pair them with your distinct look, you’re guaranteeing yourself a headshot that will have you booking jobs across LA, New York and more.

Contact us to learn more about our headshots, as well as our team of hair and makeup artists who are trained in on-camera makeup and are some of the leading artists in the entertainment industry. That’s why they’re a part of the Michael Roud Photography team.

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Tips for Renting in LA

Moving to LA can be the first step in launching a great new career, or maybe you’ve always dreamed of living the California lifestyle.

No matter where you’re from, you’ll find Los Angeles is very different from what you’re used to. With the right rental in the neighborhood that suits your needs and style, moving to LA can be the beginning of a great new adventure.

LA Neighborhoods

LA is a big city with an urban vibe unlike any other. It’s broken up into neighborhoods that each have their own distinct flair.

You won’t find a neighborhood exactly like your hometown, but you can find a niche that resonates with your preferred style of living:

Downtown

— Once known for crime and street gangs more so than culture and the arts, downtown LA experienced a renaissance about a decade ago and offers some desirable living accommodations. Full of urban flavor with an artsy twist, lofts and high-rise condos downtown come with pools, gyms and other amenities. Styles include both historic and modern buildings.

Some of the remaining historic charm in downtown LA is evident in the Central Library that includes art exhibits housed with the books in an ornate example of 1926 architecture. Nearby, you can ride the Angel’s Flight Railway to the top of Hill Street in one of two original 1901 rail cars.

For more modern transit, the downtown neighborhood is covered by a subway system that makes traveling around easy and headache-free. No need to tangle with traffic or parking woes.

The Westside

— Brentwood, Santa Monica and Venice are the epitome of California living, with tree-lined streets leading to the beach. Houses and small apartment buildings linked by wide sidewalks where tanned pedestrians travel to yoga classes is what you’ll find here.

Westside LA attractions include outdoor concerts on the Santa Monica Pier and all other activities that can be performed outdoors. The neighborhoods are bike-friendly, which is a great way to move around town and soak up the sun at the same time. A winding waterway in Venice is reminiscent of Venice, Italy and twice as picturesque.

Culver City

— This tiny neighborhood in the heart of downtown features accessible rents and an artsy, hip vibe. The fact that it’s anchored by The Museum of Jurassic Technology gives you a sense of the quirky nature of Culver City.

Rentals in the neighborhood include apartments of small or modest size and some single-family houses. Culver City is on the Metro Express line for convenient travel around downtown LA. For art galleries, museums and stylish boutiques, you won’t have to leave the neighborhood, though.

The Eastside

— The domain of the young and the hip is in Los Feliz, Silver Lake and Echo Park, where you will find a diverse mix of music and art. The Eastside neighborhoods are home to an eclectic mix of cultural and ethnic backgrounds, which is evident especially in the food selections.

The Eastside is filled with 1920s architecture and mid-century construction in the form of single-family homes and moderately-sized apartment buildings. While some of the older buildings are updated, it is still possible to find a fixer-upper in this neighborhood.

The elevation in the Hills affords some of the best views in LA, especially from the Griffith Observatory in Griffith Park. The Eastside also boasts The Vista, one of the most iconic movie theaters in LA. Most neighborhoods in this area contain many popular shops and restaurants.

The Valley

— As the name suggests, this low-lying region encompasses Sherman Oaks, Studio City and Burbank, and it includes some of the best examples of mid-century architecture in the greater LA area. Single-family homes are available for rent in this neighborhood, along with some apartments and condos in newer buildings. This is LA’s answer to suburban living.

Ventura Boulevard is one of the main attractions in The Valley. Everything you need can be found there, including some of the best sushi in LA. Free parking is also abundant in this neighborhood, making it convenient to get around and pick up what you need.

Hollywood

— Don’t be fooled by its reputation. Hollywood is not as glamorous as it once was, although it is making a comeback to being a decent, livable location. Living in Hollywood means contending with the tourists and red carpet events that bring out all sorts of traffic. Most of the actual movie industry work doesn’t happen in Hollywood anymore, but it still draws tons of tourists all day and all night.

Rental houses in the Hollywood Hills boast some amazing views, but they aren’t easy to find. Most Hollywood rentals are apartments in older buildings, and there are some new buildings and lofts sprinkled throughout. If you can’t find what you are looking for, expand your search into West Hollywood which has more of the same types of housing.

The biggest draw for residents in Hollywood is the great outdoor amphitheater that hosts music acts from around the world every summer. The Hollywood Bowl is legendary in the music industry and is a great place to discover your new favorite band. If you live in Hollywood, it’s right in your backyard.

LA is a big place, so it is a good idea to narrow your rental search by neighborhood. Pick out one or two neighborhoods that you think would make you comfortable, and then learn more about the rentals available in those areas.

Mistakes to Avoid When Renting in LA

Moving to Los Angeles is an adventure that could be all good if you avoid some common pitfalls. Learn from the experience of those who have gone before you and avoid making these mistakes when renting a place in LA:

  1. Don’t Think You’re the Only One Looking

When you find the place you want, assume there are several others interested in it as well. You have to act fast and negotiate hard if you really want it. Don’t expect you’ll be able to go in with a low-ball offer and get a great deal. Instead, believe that there is at least one other person who wants the property as badly as you do. The best offer usually takes it, so go in with a strong offer, even above the asking price if necessary.

  1. Don’t Assume You Can Park on the Street

Parking is at a premium in most neighborhoods in and around LA. Be sure to ask about parking when you go to look at an apartment. Check for signs on the street in front of the building, so you’ll know what you and your guests will encounter when trying to park there. Unless you don’t have a car and you don’t have any friends with cars, investigate the parking situation thoroughly.

  1. Don’t Rely Exclusively on Westside Rentals

Westside Rentals is a popular rental listing service that can be helpful in finding a place to rent in LA. Renting an apartment or a house in LA, however, is not strictly an internet activity. If possible, get out and tour the neighborhoods you’re interested in. Follow up on any rental signs you see with a direct phone call. Talk to friends and strangers about what you’re looking for. A lot of rentals in LA are closed in person and between friends and acquaintances rather than going through the listing process.

  1. Don’t Expect All the Appliances

In LA, it’s not unusual for the appliances to be owned by the current occupant and not be included with the rental. Be sure to ask about the appliances because you may have to figure the cost of a refrigerator into your budget —or potentially a stove or washing machine. You will also have to consider moving these big, heavy items, which can be difficult in a small apartment above ground level. Just be sure to ask, so you’re not surprised when you move into a place without any means to cook your first meal.

  1. Don’t Find the Apartment You Want Before You’re Ready to Move

LA rentals move quickly. If you find your ideal apartment or house too soon, it may be rented by the time you’re ready to close the deal. The rentals you see advertised today will likely be rented by next month. Shop around for the neighborhood you like, but wait until you’re actually ready to move to look at rentals. It can be a heartbreaker to fall in love with a place and then not get it.

  1. Don’t Let the Landlord Sell You a Place That Isn’t Right for You

Less desirable places are harder to rent, so landlords jump on the prospect of a good tenant. When you talk with the landlord, remember that their goal is to rent the apartment, not to be sure you have a safe comfortable place to live. Don’t let the landlord rush you into signing a lease on a place you are unsure about. It’s important to move quickly if you see a place you really want, but if you’re unsure, it’s okay to let it go and keep looking.

  1. Don’t Rent a Place Without Trying to Commute First

Traffic in LA is a big thing. Your ideal rental could be just a short distance from your job, but it might take you an hour to get there. Location is especially important in LA for this reason. Before signing a lease, get out and drive the route from the rental to work. If it’s too long, or if the traffic is too heavy at the time of day when you would be heading to your job, check out other ways to commute, including by bicycle or bus. You may have to give up on the rental you thought you wanted because the commute would make your life there miserable.

  1. Don’t Rent a Place Sight Unseen

One person’s description of a large kitchen could be completely inaccurate to someone else. Pictures are helpful, but they never tell the whole story. It’s best to experience a rental in person before agreeing to take it. You want to walk through the rooms and see how they feel, check out the view from each window for yourself and experience being in the building first-hand. You might like the way a landlord or rental agent describes the place to you over the phone but get a completely different vibe when you’re in the space.

If your move to LA is fueled by a desire to get work in the entertainment industry, the finer points of renting a place might get overlooked. By avoiding these mistakes, you can save time, money and aggravation. When you finally get settled in LA, you want to love where you live.

Breaking Into the LA Scene

Many people who move to LA are looking for an opportunity in the entertainment industry. Some end up becoming big stars, while others make a good living, and a certain number go back home disappointed. There is no magic formula to breaking into the entertainment industry in LA, but these tips might make it easier for you:

  1. Take Any Job You Can Find at First

You have to eat and pay your rent, so grab whatever job you find and earn some money. There’s no shame in waiting on tables or walking dogs while you are looking for the right opportunity. LA is full of people doing menial jobs to support their art.

  1. Keep Your Living Expenses Low

The more money you spend on living a lavish LA lifestyle, the harder you will have to work at your day job. Budget your money so you can spend more time going to auditions and looking for that dream job. You’ll have plenty of time to spend your money after you make it big.

  1. Maintain Your Integrity

There are no shortcuts to breaking into the LA scene. Don’t let anyone tell you it’s necessary to lie and cheat to make it. LA can be a tough town, but it will be harder to get ahead if you develop a bad reputation. Never lower your standards to get a job. Treat everyone kindly because you don’t know who they know.

  1. Get out and Meet People

The LA scene runs on who you know more than what you know. Start with the one person you know in LA and branch out as quickly as possible. Go to trending clubs and restaurants and talk to anyone you can. Meet people in your neighborhood or at the grocery store. When you meet new people, ask them to introduce you to the people they know. Eventually you could make the right connection that gets you the job you were hoping for.

  1. Make a Great Impression

Whether you’re shopping for an agent or going directly to industry executives, put together a package that highlights your best features. You want to work with the top headshot photographer in Los Angeles to be sure your materials stand out in this highly competitive market.

No matter your reason for moving to LA, it can be the start of the best chapter of your life. If you’re looking to launch your professional career, contact Michael Roud Photography for the headshots that will get your portfolio noticed.

 

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DIY: Beautiful, At Home, Video Auditions

If you will, take a second to imagine yourself in the seat of a casting director. You’ve just received an audition submission from an actor who has an amazing resume and a beautiful headshot but their audition video is absolutely horrifying. The lighting is dim, the background wall has a Justin Bieber poster, and their cat keeps popping in and out of frame. Would you still consider said actor for the job or would the video deter you? Most likely, the audition video would make you question the actor’s professionalism (despite their amazing resume etc. ) and cause you to look the other way.

Video audition tapes should be perceived as living versions of your headshot. The video quality needs to be HD, the lighting needs to be flattering,  and your appearance needs to be well thought out.  Here at MRP,  we help actors with this during their headshot sessions on a daily basis and would love to share our tips to help you translate those elements into your home audition videos. With the following information below, your video auditions will be sure to knock the competition out of the water!

Lighting

Lighting is at the top of our list because good or bad lighting can be the immediate difference between a quality video and a bad one. Some may advise that you should invest in a professional lighting kit for a more high quality look, but we’re here to tell you that you can get a really beautifully lit video without spending a dime. Natural lighting is the perfect option for making your videos have a clean, high end feel. Set your filming station up in front of a large window and watch as your videos go from dimly lit to beautifully showing off all of your best features.

Backdrop

Just as in your headshot sessions, the primary focus of your audition videos should be on you. If your background/backdrop is covered with distracting photos of your entire family, it will be hard for your viewer ( the casting director ) to hold their focus. Pick a neutral colored, solid wall or even set up your own photo studio backdrops by means of a paper or vinyl roll to take your video to the next level. With a plain background, casting directors will be sure to be enticed by your every move, never missing a moment to look at a picture of your drunk Uncle Billy.

Wardrobe

Relating back to the idea of not wanting a distracting backdrop, you also don’t want a wardrobe that distracts the casting director from focusing on your performance. Avoid bold patterns and air on the side of choosing solid, gem-tone colors which will read well on camera and aid in making you the center of focus. Colors that are flattering to your skin tone and eye color will give your videos a crisp, and clean feel and will, without a doubt, make you stand out from the crowd.

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