We often hear the term ‘commercial photography’ — but many of us don’t actually understand what it means. Essentially, commercial photography is any type of photography that has some connection to commerce, business, advertising and the like. This type of photography is not limited to taking photos of people, but can also encompass buildings, food for restaurant menus, magazine advertising, or brochures and corporate publications, among others.

So, you look through a product brochure. What do you see? Yeah, photos of the product at its best. The company who produces that product will want you to be in love with it enough to rush out and buy one. They will make every effort to produce a photo that will entice you to test drive that vehicle, eat that particular food at that specific restaurant or buy that specific item of clothing.

Commercial photography also extends to the real estate business. When you sell your home you want the photos to represent the romance of living there. You are trying to convince buyers that your home is their dream home, so the photographer will set the scene and take the photos to best enhance the features of the place.

Commercial photographers in Los Angeles are often called upon to take photos for restaurant menus, food outlets and beverages. Even when we visit a fast food chain, there are always pictures of the burger, fries and shake to tempt us. Well, those pictures were taken by a professional commercial photographer who knows how to showcase product and make it appeal to the buyers. In commercial photography, the product must be king. It must appeal to potential buyers and the expert photographer knows how to do exactly that.