It’s incredibly important for actors to maintain a web presence, as it’s the strongest tool for self-promotion, visibility, and brand development. Beyond connecting with your followers, it’s a resource for actors to share their material, hear about new opportunities, and to stay knowledgable of all things industry. As with everything, there is a right and a wrong way to navigate social media and you must make sure you’re only doing things that will benefit you and build your network!

Instagram and Twitter are the best ways to expand your visibility and connect with fans and other industry folks. Facebook is also good for exposure and SEO, but the key with social media is to remember these things:

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  • Be consistent, but not annoying.
  • You get what you give; if you don’t put in the work to connect with people, your media will be dead. It’s a 2-way street!
  • Stay in touch with current events, relevant industry news, and don’t be afraid to RT, post, and sound-off. You have a voice, use it! It helps build your brand and keeps you relevant.
  • Media, Media, Media. Your posts are far more likely to be seen and interacted with if you have a photo or video attached!
  • Don’t overshare. If you want your social media channels to work for you, use them wisely. Keep your personal life personal – but don’t be afraid to share victories, new projects, fun adventures, and media with your networks!

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Our friends at BACKSTAGE composed a list of 4 Things Every Actor Should Know About Social Media. Click the link to learn more, and get started on revamping your web presence! As we always say, it’s worth your time – it’s an INVESTMENT in yourself and in your career!